Project Overview
Frost* had the opportunity to develop a brand identity for the Manfredi’s new restaurant Balla at The Star, Sydney. Using inspiration and design influence from the Italian Futurist art movement, Frost* created bespoke font, menus, coasters, letterhead, an olive bottle, wine app and signage for the project.
Project Commissioner
Project Creator
Team
Designers: Graziella Machado, Darren Cummings
Creative Director: Vince Frost
Project Brief
Develop a brand identity and naming for the Manfredi’s new restaurant at The Star, Sydney. The new restaurant seeks to redefine the classic Milanese osteria.
Project Innovation / Need
Named after the futurist poet and painter Giacomo Balla, Frost* took their inspiration and design influence from the Italian Futurist art movement, of which Milan was a major centre in the early 20th century. Balla’s depictions of light and speed were used as references for a custom-created typeface with its own sense of geometry and form.
The striking typography and colours redefine traditional associations with Italian restaurants, preparing patrons for a gastronomic experience like no other.
The dramatic graphic language of geometric shapes evoke the classic, urban style of Milan, creating a restaurant identity that defines the Manfredi patron’s expectations of fine Italian dining in today’s world.
Design Challenge
One of the challenges Frost* was faced with was to create a new PMS colour for the brand. One of the colours that came out of the Frost’s studio toner printer for one of the concepts, was one in which was highly loved and recommended for the project. After trying to find the colour through the PMS books, it become apparent that there was not quite a colour that matched, resulting in the process of creating a new PMS colour. Frost* created a mix of colours in order to match the admired colour, calling it “Balla Graphite”. It took rounds of tests to get to the perfect recipe and now this colour is used together with black creating a very subtle difference between the two colours.
Sustainability
Frost* highly stands for sustainability in the studio and in their projects.
For Frost’s project for Balla, the paper stock used was Splendorgel. This paper stock has got the following “green” components:
• FSC Mix Certified
• Produced with ECF pulp
• ISO 14001 Environmental Certification
Graphic Design - Identity and Branding
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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