Project Overview
Frost had the opportunity to develop a brand identity and sister identity for Broken Hill’s firm studios. The brief involved developing a brand proposition around the concept “For Real”, recognizing Broken Hill’s authenticity, strength and down to earth personality.
Project Commissioner
Project Creator
Team
Designer: Ben Hennessy
Creative Director: Vince Frost
Typographer: Ben Hennessy
Animators: Hacket Films
Project Brief
To create a brand identity and sister identity for Broken Hill’s film studios. Working with the client Frost* developed the strategic brand proposition “For Real” – recognising Broken Hill’s authenticity, strength and down to earth personality.
Project Innovation / Need
The new logo is a bespoke piece of type using faceted crystal-like shapes reminiscent of cinematic titles – thereby reflecting the city’s two key industries: mining and film. The design system uses linear patterns based on mining structures that also lock up the tagline and web address into a distinctive and memorable device.
The logo of the sister identity for the studio creates a “mind-smile” through its double-play on the miner’s helmet, that cleverly substitutes a film projector for the lamp. It builds on the main brand identity, ensuring that both identities are clearly connected.
Design Challenge
The idea of developing an identity that is to be representative of a whole town and its people was seen as quite a daunting and seemed like an almost impossible task. But after Frost* spent time in the community with the people and in the truly unique setting that is Broken Hill, Frost* felt they had come up with the perfect solution that absolutely fits the feeling of the area and it’s people. It is rough, unpolished but priceless all the same.
Sustainability
Frost* highly stands for sustainability in the studio and in their projects. All paper used within the Frost* studio is recyclable paper and carbon neutral paper only.
Tags
Graphic Design - Identity and Branding
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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