Project Overview
Frost had the opportunity to create a pivotal piece of brand communication to launch International Out-of-home media company, Eye. Our remit was to reach and captivate customers and key influencers.
Project Commissioner
Project Creator
Team
Designer: Carlo Giannasca, Adit Wardhana
Creative Director: Vince Frost
Typographer: Adit Wardhana
Writer: Renee Austin
Editor: Renee Austin
Printer: GEON Print
Project Brief
To create a pivotal piece of brand communication to launch International Out-of-home media company, Eye. The remit was to reach and captivate customers and key industry influencers.
Project Innovation / Need
Frost’s strategy was to create a magazine that contained diverse opinion and comment on trends, technology and innovation in the space (with content supplied by the client). Frost* designed the magazine in the form of an 'annual' that wasn't just a credentials piece, but a thought leadership ‘best of breed’ annual.
For the launch edition, there was devised a theme of ‘brand fame’ for brands, showcasing views of the industries finest. With contributors including Naked Communications’ Adam Ferrier, Ant Keogh of Clemenger BBDO Melbourne and Mark Ritson from the Melbourne Business School, the result was bold, playful and highly graphic communication piece.
Design Challenge
The challenge Frost* was faced with was to bring the new brand identity and language to life, designing within their brand guidelines while creating unique personality for the magazine. The result was bold, playful and highly graphic communication piece that was a huge departure from their previous ‘annuals’.
Sustainability
Frost* highly stands for sustainability in the studio and in their projects. For the project of EYE, recycled paper was used for the publication.
Graphic Design - Publication
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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