Project Overview
Frost had the amazing opportunity of designing the 69th edition of the Journal of the International Society of Typographic Designers.
Project Commissioner
ISTD – International Society of Typographic Designers
Project Creator
Team
Creative Director: Vince Frost
Account Director: Ben Barnett
Editor: Nick Kapica
Designer: Graziella Machado
Project Brief
Design the Australasian issue of Typographic. A visual essay illustrating outstanding examples of current typography from Australasia.
Project Innovation / Need
As this was an Australasian issue, Frost* made a list of various studio’s work that the designers look upon to be inspired by when exploring the typography in Australasia. The lists of studios were then contacted, asking to be featured in the publication. As Australia is known as the land down under, the design played upon this concept with upside down type, designing the 6 as an upside down 9, enhancing the 69th issue being an Australasian issue. Frost* also used big, bold typography and typefaces used for the body text being designed by a New Zealander type foundry (Klim Type Foundry).
Design Challenge
One of the main challenges Frost* were faced with was within the time difference and the physical distance between the studio and where the publication was being printed, in the UK. Contacting all the studios and getting them to send Frost* some work was a fun but challenging task, as it is time consuming and the extra time wasn’t allowed at first as this idea only came about in the concept stages.
Sustainability
Frost* highly stands for sustainability, using only recyclable paper in the studio and carbon neutral paper.
Graphic Design - Publication
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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