Project Overview
Matt Moran is the well-known Australian chef, restaurateur and coowner of a number of successful restaurant. Frost had the opportunity to create a brand, upon opening, for one of Matt Moran's restaurants, Chiswick, positioning it as a relaxed neighbourhood diner nestled in a unique, historic garden setting.
The collateral includes all customer facing and corporate applications: signage, website, menu, wine list, uniforms, bill presenters, canvas tote bags, tea towels, coasters and stationery.
Project Commissioner
Project Creator
Team
Creative Director: Vince Frost
Photographer: Dieu Tan
Printer: Emotion, Tea towel keep sakes, The Bag People, Green and Gold, Digital Press
Project Brief
To create a brand that would position Matt Moran’s new restaurant, Chiswick, as a relaxed neighbourhood diner nestled in a unique, historic garden setting.
Project Innovation / Need
Frost's creative process was inspired by the site’s historic gardens, and the recently planted 150 square metre vegetable garden that will supply the restaurant with fresh produce.
Every element of the design has a botanical influence – from the logo design featuring tendril-like typography, through to the soft muted palette, sustainable materials and photographic studies of plants drawn from the gardens.
The design is elegant, sensual and totally grounded in an appreciation of the natural elements that make the restaurant such a special place.
Design Challenge
It was extremely important for Frost* to bring the gardens (both the vegetable and park) to life through the identity and design. This was achieved through the fluid script for the logo and the photography suite.
Sustainability
Frost* highly stands for sustainability in the studio and in their projects. All paper used within the Frost* studio is recyclable paper and carbon neutral.
Graphic Design - Identity and Branding
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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