Project Overview
A simple cooler box aimed at outdoors and party usage that can nest multiple units for transport and entertaining. An integrated lid hinge design enables access without excessive cooling loss. A truely useful cooler at the centre of every party.
Organisation
Team
CEO: Ralph Wilson
Head of Design: David Flynn
Engineering Manager: Daniel Moga
National Sales & Marketing Manager: Glen Wall
Senior Product Manager: Sara Dodds
Product Manager: Nicole Butkiewicz
Project Brief
Design a cooler primarily for entertaining with a focus on “party”, “backyard BBQ’s”, outdoor activity and home events.
Simplicity in construction aimed to remove the need for separate handles.
It should have a flexible footprint and profile to easily store near a BBQ, on a shelf or even in the car boot or on a boat.
Project Innovation / Need
- The design includes an integrally moulded two part lid which allows access even when a second party cooler box is stacked on top.
- Allows the easy separation of food and different beverages by its stacking.
- The innovative design means the Party Coolers and lids can nest into each other, reducing transportation and storage volume.
We believe this is the first hard plastic nestable cooler in Australia.
Design Challenge
Existing cooler boxes have multiple parts such as handles and hinges which often get in the way when the cooler is used simply as a “party tub” with ice and drinks.
They are also very inefficient to transport in quantities from factory to retailer, due to their inability to nest one inside the other.
The challenge with this product is to create a profile which enables nesting of both cooler bodies and lids and still maintain the cooling and access efficiencies.
Do all this within a very inexpensive pricepoint.
Sustainability
Transportation costs from manufacture to retailer accounts for a sizable percentage of the carbon footprint of a product. By reducing the pallet footprint of the Party Cooler we have designed a product which has substantially reduced the transport contribution to its carbon footprint.
Another sustainable factor is the tooling method which produces multiple “bodies” and lids in a single tooling stage.
Product Design - Consumer
This award recognises a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
More Details