Project Overview

Taking it’s inspiration from the flow of pouring metal, the Serif stool is formed from a single flowing surface that seems to resemble some kind of industrial component. The name Serif comes from the front profile which looks like a capital I.

Organisation

Charles Wilson

Team

Charles Wilson

Project Brief

A robust stool made from powder-coated aluminium, Serif is suitable for both indoor and outdoor use.

Serif comes in two heights - 430mms and a 640 counter height version with foot rests. Available in Yellow, Red, blue or orange. Specially commissioned colours can also be made to order.

Nylon feet are inserted into the base and are tough enough for a sidewalk yet kind on a timber floor.

Project Innovation / Need

The surprising this about Serif is how comfortable it is to sit on. Much time and prototyping was devoted to perfecting the form of the top surface and like a traditional tractor seat it embraces the user while encouraging an upright posture.

With a recommended retail price of just $295, Serif is an affordable, yet striking design that can add a splash of graphic colour to any living room, patio or sidewalk.

Design Challenge

Striking the right balance between form and comfort while achieving an object that is mouldable via gravity die casting was the main challenge of this project.

Sustainability

While Serif is fully recyclable, there shouldn't ever be a need for this. Industrial powder coating over cast aluminium is a very tough combination and even if in decades to come the edges get warn, it can always be re-surfaced. Even this ought not be necessary.

Each serif Stool contains approximately 30% recycled content.

There are no Volatile Organic Compounds (VOCs) in the Powder Coating; nor are there are no toxic heavy metals such as lead or chromium (VI). There is almost no waste when powder coating as any overspray can be reclaimed and recycled or reprocessed.