Project Overview

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Our programming blends Disney’s unparalleled storytelling and beloved characters with leaning components, emphasizing social and emotional development, while also including more traditional learning such as early math and language skills.

Organisation

The Walt Disney Company (Australia) Pty Ltd

Team

Lee-Ann Googan
Sharon Davies
Graham Read
Jo Cadman
Andy Tsai

Project Brief

To support an on-air Father’s Day in ANZ, we produced an interstitial showcasing the essence of the Disney Junior channel’s ‘Magical Storytelling’. The interstitial featured real fathers and their children, reading well known children’s books.

Project Innovation / Need

We incorporated Disney Junior show footages into the interstitial to bring the stories into life.
We also created book covers used in the interstitial using Disney Junior shows.

Design Challenge

The design challenge was to inspire dads to spend time with their young children and strengthened our unique programming emphasis around storytelling, based on well known children’s books.
We added subtle references to the each show through the use of dynamic color and set-dressings, and brought it all together with heartfelt music and a soft, gentle voice over to create a spot which is full of heart, warmth and the magic of storytelling.

Sustainability

At Disney, our objective in the making of new content is always conservation of resources and in doing so we ensure that the lifespan of the content we are producing has longevity. All props, wardrobe, set dressings are retained and recycled wherever possible.