Project Overview

Luxury in the traditional sense is the display of luxury buildings, silver, gold, jade, and jewelry. With the progress of the times, aesthetics has also begun to change from complex to simple, pretentious to low-key. Italian-style furniture, bags, suitcases, and fashion clothing are internationally loved. In China, however, the Song Dynasty knew best that real luxury was not the accumulation of ostentatious, exaggerated, and high-profile elements. This case attempts to integrate the two above aesthetics again, redefining luxury and presenting the life aesthetics of new urban elites.

Project Commissioner

Greentown

Project Creator

Guangzhou Herabenna Interior Design Co., Ltd.

Project Brief

The project sitting on the top floor of the building is in the center of Taizhou City, Zhejiang Province. With an excellent view of the city, you can appreciate the artistic conception of "seeing mountains small at a glance" and taste the poetic flavor of the city's “hustle and bustle”. As a luxury full-floor apartment project, it aims to create a private domain for the city's upper class that contains multiple scenarios, such as living, business, leisure, entertaining guests, and family gatherings. Because its attributes are different from multi-story villa, which means its space layout and interior furnishings tend to be flat, the designer intends to break the traditional space layout and adopt different methods, like integrating different living scenes in the same space and adopting “multifunctional master bedroom” model to reach the penthouse advantage of space. In this way, each area has its own independent function and influences each other, making the home lively and warm.

Project Innovation/Need

The design is based on contemporary aesthetic interest. It applies Italian aesthetics to the space and sets the tone of the space with simple lines and pure faces.
Stone, a building material that is rich in historical temperament. Passed down through the years and crafted with exquisite skills makes its luxurious texture. The space facade design features a large volume and incorporates a lot of luxurious stone, marble, metal, leather, and other materials to highlight the space's nobility and luxury. The inspiration for the ornaments’ layout is drawn from Italian-style furniture and handcrafted bags. The craftsmanship and quality embody the lifestyle attitude and good taste of the upper class, which also reflects the quality concept of luxury houses that the design itself aims to convey.

Design Challenge

As a high-end residential form, luxury full-floor apartments may replace multi-story houses and become the mainstream for the upper class in the future. Interior design is facing the trend of flattening, and designers need to have a more professional vision in terms of layout planning, quality, humanization, and privacy. In this case, the master bedroom is completely independent of other rooms. After entering the home, the motion lines of the master room and living room are separated, which is the biggest highlight of the spatial design. The master suite covers all aspects of life in a small home model, including a small living room, bedroom, study, wine storage area, double walk-in closets, and a three-quarter bath. Ensuring the privacy of the owner is also the respect for the owner’s identity, which caters to the upper-class pursuit to life’s sense of ritual. In the bustling urban environment, the designer still hopes to preserve a spiritual sanctuary for the owner, a quiet place to reflect, rest, and return to the freedom of mind.

Sustainability

While the project focuses on luxury and high-end living, sustainability considerations are integrated into its design. The use of stone, marble, and other natural materials not only adds a sense of historical elegance but also reduces the environmental impact compared to synthetic materials. Additionally, the emphasis on creating a multifunctional space layout optimizes space utilization, minimizing the need for excessive construction and resource consumption. The incorporation of Italian and Song Dynasty aesthetics promotes a timeless design approach, reducing the need for frequent renovations and updates. Furthermore, by catering to the lifestyle preferences of the urban elite, the project encourages a more mindful consumption pattern, emphasizing quality over quantity. Overall, the project aims to achieve sustainability through thoughtful material selection, efficient space utilization, and a focus on longevity and timeless design.