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NEXT Iceland - Ideas worth exploring
Conceptual Design celebrates the projects that are yet to be realised. They are may be creative ideas, imagined future states or thought pieces intended to start a conversation. This category rewards the blue sky thinking that is needed to drive design forward.
All systems are designed to serve a purpose – and that purpose is to serve people. Systems design optimises systems performance by systematically focusing on the human component - human capacities, abilities, limitations and aspirations.
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